“Baby boomers,” the generation of Americans born between 1946 and 1965, was once the largest demographic population in the U.S. Having been born in 1956, I am right in the middle of that generation.

The impact my generation has made on America has been significant in many ways. But the impact we will have on America as we retire has been feared and predicted for some time now.

The following statement came from a Pew Research article published in December of 2010: As the year 2011 began on Jan. 1, the oldest members of the Baby Boom generation celebrated their 65th birthday. In fact, on that day, today, and for every day for the next 19 years, 10,000 baby boomers will reach age 65. Since that article was published, over twenty million baby boomers have reached the age of 65 plus.

As baby boomers retire, their ability to give to fund nonprofits is being impacted as well. Living on a “fixed” income (many on Social Security alone), this new generation of retired workers are, of necessity, curtailing their giving.

With that in mind, it is the children of the baby boom generation that has the attention of many in terms of their impact on our culture, economy, etc. Commonly referred to as “Millennials,” they are the generation born roughly between 1982-2001. Millennials are sometimes called Echo Boomers, because they are the genetic offspring and demographic echo of their parents, the baby boomers.

Like their parents, this generation of Americans is now the largest demographic in the country and are expected to have a significant impact on our culture, economy, government, etc. As such, it is imperative that nonprofit organizations begin to connect with Millennials and secure their engagement in support of your mission in terms of investing their “time, talent and treasure.”

The Donate Your Change App is a tool well-suited to engage Millennial participation with your nonprofit organization. The technology is something they are comfortable and familiar with. Online banking and app technology are their “native language.” And “micro giving” (roundups) is something that is easy to accommodate into their budgets for this generation who are just starting out their careers.

As my generation moves into retirement, it’s time to look to the future for funding causes. Let the Donate Your Change app be a key link for your organization to the next generation of supporters.

David Funk
Donate Your Change